Business Development, Sales, and Service Tracks
BUSINESS DEVELOPMENT SPECIALIST CERTIFICATE (Self-Paced Online)
Build the skills that drive long-term client relationships, revenue growth, and community impact.
In today’s financial services environment, business development is no longer optional. Successful professionals must be able to identify opportunities, build trust quickly, and nurture relationships that lead to profitable, sustainable growth. This Business Development Certificate is a practical, skill-focused learning path designed for financial professionals who want to approach sales and outreach with confidence rather than pressure. Through five programs designed to fit your schedule, you’ll learn how to strengthen your business development mindset, improve prospect evaluation skills, and build a structured routine for sales and relationship success.
Required Courses:
- 7 Habits of High Performing Financial Professionals Webinar
- Organization, Focus, and Flow: Apply the OUTPACE© Method
- Business Development Fundamentals
- Prospect Evaluation Training for Retail Staff Webinar
- Business Development to Build Long Term Profitable Client Relationships
SALES AND SERVICES CERTIFICATE
Deliver Exceptional Service and Drive Sales Success: The Sales and Services Certificate equips you with the essential skills to provide outstanding customer service and support sales success in a financial services environment. From mastering frontline interactions to understanding products and building rapport, this program prepares you to serve customers effectively and contribute to your institution’s growth. It’s a strong foundation for anyone working in branch operations, teller roles, or entry-level sales positions.
Required Courses:
SALES AND SERVICE MANAGEMENT DIPLOMA
Lead High-Performing Sales and Service Teams: The Sales and Service Management Diploma builds on the certificate with deeper training in leadership, management, communication, ethics, and change. Designed for those moving into supervisory or team leadership roles, this program strengthens your ability to manage people, drive performance, and create a culture of service excellence. You’ll be equipped to lead customer-facing teams with confidence, adaptability, and strategic focus.
Required Courses:
All of the requirements as shown above for the Sales and Services Certificate, PLUS:
Getting started on a Diploma or Certificate is as easy as registering for your first course. There are no registration fees or application fees and CFT tuition is oftentimes employer paid (please confirm your company’s tuition policy with your manager or supervisor). Courses can be taken in any order.
Diploma Requirements and Eligibility:
- All required and elective courses must be completed with a passing grade (D or better) and the student’s overall grade point average (GPA) must be 2.00 or higher.
- All courses must carry a minimum of 2.00 credits unless otherwise noted in the specific diploma and certificate requirements.
- You can transfer up to half of the course credits needed for each diploma or certificate from a college, university, or other educational organization. CFT will also consider awarding credit for other training programs (including internal training) on a case-by-case basis.
- You can complete the requirements of your diploma and certificate at a pace that suits your schedule and the courses can be completed in any order you choose.
- In order to keep pace with the ever-changing financial services landscape, it is necessary for CFT to revise the course requirements of certain diplomas and certificates from time to time. However, once you have begun the process of completing the requirements for a specific CFT diploma or certificate, you can continue to do so right through to completion, under the requirement guidelines you started with.
