Marketing Course

This Marketing course is ACE recommended for College Credit Transfer!

ACE Credit Recommendation Reference Number: CFTA-0012 (CFT Course Code: A198)

Course Description:

The primary objective of this Marketing course is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service – skills that are essential in sustaining the existing customer base.

Textbook chapter topics include:

  • Introduction to Services
  • The Gaps Model of Service Quality
  • Consumer Behavior in Services
  • Customer Expectations of Service
  • Customer Perceptions of Service
  • Listening to Customers through Research
  • Building Customer Relationships
  • Service Recovery
  • Aligning Service Design and Standards
  • Customer-Defined Service Standard
  • Physical Evidence and the Servicescape
  • Employees’ Roles in Service Delivery
  • Customers’ Roles in Service Delivery
  • Delivering Service through Intermediaries and Electronic Channels
  • Managing Demand and Capacity
  • Integrated Services Marketing Communications
  • Pricing of Services
  • The Financial and Economic Impact of Service

Audience: Students who have not had a formal course in marketing and who wish to increase their understanding of all facets of marketing.

Diplomas and Certificates Applicable to the Marketing course:

eBook access included in tuition

Related Topics


Shelly Carson-Gainer
Shelly Carson-Gainer

Shelly has over 15 years in the Banking, Training, Healthcare and Human Resource industries.  During her career, she has held several positions in Customer Service, Training, Benefits and Human Reso... read more.


Jeff Smith
Jeff Smith

Jeff has been the Chief Lending Officer at Freedom Credit Union in Springfield, MA since 2013 and is in charge of managing the Commercial, Mortgage, and Consumer Lending portfolios, as well as the Col... read more.

Course TitleCreditsStart DateStart TimeDelivery TypeDelivery OptionInstructor / LocationPrice
Marketing3 Any AnySelf-StudySelf-Study Jeff Smith$760.00 Register Now
Marketing3 07/17/2023 AnyOnlineOnline Faculty$760.00 Register Now
Marketing3 08/21/2023 AnyOnlineOnline Faculty$760.00 Register Now
Marketing3 09/25/2023 AnyOnlineOnline Faculty$760.00 Register Now
Marketing3 10/30/2023 AnyOnlineOnline Faculty$760.00 Register Now
Marketing3 11/20/2023 AnyOnlineOnline Faculty$760.00 Register Now
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