Course Description:
The Selling Fundamentals course prepares students with a detailed, yet broad, step-by-step selling process that is universal in nature. Selling Fundamentals demonstrates to students the order of steps within the selling process; provides numerous examples of what should be in each step; and shows how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, Selling Fundamentals teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
Topics covered include:
- An Illustrated Overview of Selling
- Life, Times, and Career of the Professional Salesperson
- Relationship Marketing: Where Personal Selling Fits
- Ethics First… Then Customer Relationships
- The Psychology of Selling: Why People Buy
- Communication for Relationship Building: It’s Not All Talk
- Sales Knowledge: Customers, Products, Technologies
- Prospecting The Lifeblood of Selling
- Planning the Sales Call Is a Must!
- Carefully Select Which Sales Presentation Method to Use
- Begin Your Presentation Strategically
- Elements of a Great Sales Presentation
- Welcome Your Prospect’s Objections
- Closing Begins the Relationship
- Service and Follow-Up for Customer Retention
- Time, Territory, and Self-Management: Keys to Success
- Planning, Staffing, and Training Successful Salespeople
- Motivation, Compensation, Leadership, and Evaluation of Salespeople
Time to Complete: You have the flexibility to complete the course within a timeframe of up to 13 weeks, but you’re encouraged to work at your own pace and finish sooner if you prefer. FlexLearn, the perfect solution!
Take the first step towards a rewarding career in sales and enroll today. Let Selling Fundamentals be your guide to unlocking your full potential in the world of sales.
Audience: Anyone interested in improving their selling skills.
Diplomas and Certificates Applicable to the Selling Fundamentals course:
- Advanced Financial Services Diploma
- Real Estate Lending Diploma
- Consumer Lending Diploma
- Commercial Lending Diploma
- Professional Teller Certificate
- Universal Banker Certificate
- Universal Banker Diploma
- Introduction to Financial Services Marketing Certificate
- Financial Services Marketing Diploma
- Sales and Service Management Diploma
- Call Center Specialist Certificate
eBook access included in tuition
Why ebook? Ebooks offer numerous benefits! They empower you to create flashcards instantly, allowing you to reinforce your understanding of challenging sections. Ebooks facilitate active engagement by enabling you to highlight important passages effortlessly. Plus, they automatically bookmark your progress, ensuring you never lose track of where you left off. One standout feature of ebooks is their read-aloud functionality. Whether you’re on a long commute or simply need a break from reading, this feature allows the book to be narrated to you, providing a convenient alternative to traditional reading.
Ebooks offer many benefits that cater to diverse reading preferences and lifestyles, and as an added benefit, Ebooks are available on any device!
Instructor
Mike Phillips
Mike Phillips CMA, CTP, CFM, CRP, CICA Mike is thankful for over 35 years of management, leadership and consulting experience within the community banking, publicly traded regional banking, and fi... read more.