This course will help you learn principles, strategies, and skills for success that will serve you not only in this course, but also in your career and your life. This is an exciting and challenging time and success in any venture comes from understanding basic principles and knowing how to apply them effectively. You will learn about economics, global business, ethics, entrepreneurship, management, marketing, accounting, finance, and more.
Chapters Include:
- Taking Risks and Making Profits Within the Dynamic Business Environment
- Understanding Economics and How it Affects Business
- Doing Business in Global Markets
- Demanding Ethical and Socially Responsible Behavior
- How to Form a Business
- Entrepreneurship and Starting a Small Business
- Management and Leadership
- Structuring Organizations for Today’s Challenges
- Production and Operations Management
- Motivating Employees
- Human Resource Management: Finding and Keeping the Best Employees
- Dealing with Employee Management Issues
- Marketing: Helping Buyers Buy
- Developing and Pricing Goods and Services
- Distributing Products
- Using Effective Promotions
- Understanding Accounting and Financial Information
- Financial Management
- Using Securities Markets for Financing and Investing Opportunities
- Money, Financial Institutions, and the Federal Reserve
- Working Within the Legal Environment
- Using Technology to Manage Information
- Managing Risk
- Managing Personal Finances
eBook access included in tuition