WEBINAR

Digital Marketing Tools Webinar

CFT Credits: 0.25

We’ll explore when and why you should use different tools depending on the circumstance or your objective. This presentation will be a deep dive into digital marketing geared towards people who have responsibility over marketing initiatives.

Webinar Description and Intended Audience

Digital marketing is a complex landscape. The rate of evolution is astounding. Consumers are changing their habits every few years. Remember MySpace? Do you have your SnapChat account yet? New technologies are constantly being introduced, and there’s no shortage of partners. Many vendors only provide part of the solution. With the induction of big data, the digital landscape that exists today is drastically different than five years ago. If you haven’t kept up, you are wasting money. In this presentation, we are going to start from the foundation and quickly build up. We understand how digital marketing fits with marketing and the organization generally. We will provide you a framework to think about your digital marketing activities and start to understand how they are all interconnected. Finally, we will talk about specific tools and techniques that are available in the market. We’ll explore when and why you should use different tools depending on the circumstance or your objective. This presentation will be a deep dive into digital marketing geared towards people who have responsibility over marketing initiatives.

Covered Topics:

  • Digital marketing provides a new set of tools to solve different marketing problems but understanding the problem is the first step in a marketing strategy.
  • The tools of digital marketing are broadly grouped as: Search, web, email, social, video, and display. We’ll provide a high-level overview of the targeting and tracking capabilities of these different channels.
  • Finish by reviewing case studies where we have successfully applied digital channels.

Who Should Attend?

People who have responsibility over marketing initiatives.

Webinar Viewing Options

LIVE WEBINAR:                                              

INCLUDES 7 DAYS OF UNLIMITED ONDEMAND PLAYBACK!  With this option, you will participate in the webinar live, via the internet. You will login to the webinar on your PC to view the PowerPoint presentation, and you have the option of using your PC speakers or a telephone for the audio. You can type and send your questions to the instructor. Many companies are now running their PC through an LCD projector allowing many employees to participate at the same time.  And don’t worry if you miss the webinar, you can still view it for up to seven days after it takes place!

SIX MONTH ONDEMAND VIDEO:

With this option, you will receive an e-mail that contains a link to the PowerPoint slides (to download, print, and copy) as well as a link to the media player where you will view and hear the entire webinar just as it was delivered, featuring the full-color PowerPoint presentation with audio. You can pause, fast-forward and rewind as needed, which makes it a very effective training tool. The OnDemand Video will be available to you (and anyone else in the company) for six months and can be accessed 24/7 as many times as you wish. Delivered via e-mail the day after the webinar takes place.

CD-ROM VIDEO:

If you do not have internet access or want to make the webinar part of your training library, the CD-ROM Recording is a great option for viewing a webinar. You can pause, fast-forward and rewind as needed, which makes it an effective training tool.  With this option, you will receive a download of any applicable handouts and a CD-ROM (featuring the full-color PowerPoint presentation with audio) via regular mail. Mailed 7 to 10 days after the webinar takes place.

IN-HOUSE:                                                        

Webinars can be scheduled and offered exclusively for your company.  They can even be customized to best fit your needs.  To find out more, please complete the in-house request form found in the Schedule and Registration Information section below.

Continuing Education (CE) Credits

This webinar is recommended for 2.5 CE Credit Hours. Each attendee will receive a Certificate of Attendance for self-reporting of CE Credits.

Register Here!

Choose the viewing option that best suits your needs. Live Webinar times are shown as Eastern Time. You can choose to pay by credit card or invoice when you register. CFT Credit will be awarded to the registrant, unless directed otherwise (additional attendees can also receive credit for an additional fee). CFT Webinars are powered by Total Training Solutions!

Webinar DateStart TimeEnd DateEnd TimeViewing Options - See Descriptions AbovePrice
01/09/18Archived CD-ROM Video Recording$345.00Order
01/09/18Archived Six Month On-Demand Recording$295.00Order
AnyIn-HouseRequest