Build a Strong Foundation for Business Success
Whether you are new to the business world or looking to strengthen your understanding of how organizations operate, the Business Essentials course provides the foundational knowledge needed to understand key areas of business.
This course introduces essential business concepts including economics, global business, ethics, entrepreneurship, management, marketing, accounting, finance, and more. Learners will explore how these areas work together to support effective decision-making and organizational success.
Who Should Take This Course?
This course is designed for individuals who want to build a strong foundation in business principles, including those looking to strengthen their understanding of:
- How businesses operate and make decisions
- Economic factors that influence business
- Management and leadership principles
- Marketing and customer-focused strategies
- Accounting and financial concepts
- Entrepreneurship and organizational success
How This Course Supports Professional Growth
A strong understanding of business fundamentals helps employees see the bigger picture and contribute more effectively within their organizations.
Learners will develop knowledge that supports:
- Better decision-making
- Understanding business operations
- Strategic thinking
- Financial awareness
- Effective communication across business functions
Course Topics Include:
- Taking Risks and Making Profits Within the Dynamic Business Environment
- Understanding Economics and How It Affects Business
- Doing Business in Global Markets
- Demanding Ethical and Socially Responsible Behavior
- How to Form a Business
- Entrepreneurship and Starting a Small Business
- Management and Leadership
- Structuring Organizations for Today’s Challenges
- Production and Operations Management
- Motivating Employees
- Human Resource Management: Finding and Keeping the Best Employees
- Dealing with Employee Management Issues
- Marketing: Helping Buyers Buy
- Developing and Pricing Goods and Services
- Distributing Products
- Using Effective Promotions
- Understanding Accounting and Financial Information
- Financial Management
- Using Securities Markets for Financing and Investing Opportunities
- Money, Financial Institutions, and the Federal Reserve
- Working Within the Legal Environment
- Using Technology to Manage Information
- Managing Risk
- Managing Personal Finances
Course Details
Time to Complete: Up to 12 weeks
Self-Study courses provide a flexible learning experience that allows you to progress through coursework while balancing professional responsibilities. Each course has an established timeframe based on course content, but learners who prefer to move through the material more quickly may complete their coursework sooner.
Once enrolled, you will receive login instructions and a detailed course outline with suggested due dates to help you stay on track.
Coursework includes readings, PowerPoints where applicable, lessons, quizzes and/or exams. Upon successful completion, you will receive a final grade, diploma evaluation, and course completion badge.
eBook Access Included in Tuition
Your eBook provides convenient access to course materials from any device and includes features designed to support different learning preferences, including highlighting, bookmarking, creating flashcards, and read-aloud functionality.
