Wealth management programs at financial institutions are no longer just a source of non-interest income, but a key deposit defense strategy. Many investment firms are starting to strategically target loans and deposits, and your wealth management program is a major line of defense to better serve your clients and prevent deposit outflow. This one-hour session session will walk through some of the industry trends impacting financial institutions in the wealth management space, basics of program structures and starting a new program, as well as discuss tangible ways to evolve your existing program to ensure it is competitive with what outside investment firms are offering your customers. It will also discuss ways to make your program scalable so you can continue to grow, while still providing top-notch service to your clients.
Goals:
- Gain a deeper understanding of the true competitive landscape for financial institutions
- Discuss assessing broker-dealer/OCIO relationships and basics of starting a new program
- Learn best practices to become more competitive with an existing program
- Understand keyways to build a more scalable program
Audience: This program is designed for bank executives, retail banking leaders, trust and wealth management professionals, business development officers, and anyone involved in growing client relationships, protecting deposits, and strengthening the long-term competitiveness of their financial institution.
Whether you are building a wealth management program from the ground up or refining an existing strategy, this session offers practical insights to help your institution remain competitive in a rapidly changing market. Join us to explore proven approaches that can strengthen client relationships, support growth, and position your program for long-term success. Register today to gain ideas you can put into action immediately.
Recorded June 3, 2026
Instructor
Anne Schutt

Anne Schutt is the Vice President of Business Development at Midwestern Securities, a boutique broker-dealer owned by financial advisors and bankers as well as a CERTIFIED FINANCIAL PLANNER®, Certifi... read more.
