It’s Time to Humanize the Digital Banking Experience
As consumers continue to adopt digital channels for everyday banking transactions, and their shopping behaviors continue to change, bank marketing and lead generation models must also evolve for continued relevance in a humanized digital economy that is powered by people and fueled by technology (see complete description below).
Click Here for Webinar Description and Intended Audience
As consumers continue to adopt digital channels for everyday banking transactions, and their shopping behaviors continue to change, bank marketing and lead generation models must also evolve for continued relevance in a humanized digital economy that is powered by people and fueled by technology. Attend this webinar to explore the humanized digital economy and how the changing competitive landscape will impact banks.
We will begin by discussing how the banking industry is ripe for disruption and what your bank can do to prepare now. Furthermore, we will share insights into the ways consumer behavior has changed and explore the implications this will have on banks.
Finally, we will provide a 7-step interconnected digital lead generation framework that you can implement at your bank to begin building a humanized digital marketing and lead generation system. This will include an example of how a well known neo-bank has employed this framework in their own digital lead generation strategies.
•The humanized digital economy
•Emerging non-traditional threats
•How the consumer has evolved
•The Zero Moment of Truth
•A way to build a digital business model
•Introduction of the humanized digital marketing and lead generation system
•A 7-step digital lead generation framework
•Real world application of lead generation framework
Who Should Attend?
Bank CEOs, COOs, CMOs, marketing and business development staff who are looking for a proven marketing model that generates leads, increase share of wallet and empower advocates to grow their bank in a humanized digital economy.
Click Here for Continuing Education Credits (CEC) Info
This webinar is recommended for 2.5 CE Credit Hours. Each attendee will receive a Certificate of Attendance for self-reporting of CE Credits.
Click Here for Delivery Option Descriptions
INCLUDES SEVEN DAYS OF ONDEMAND PLAYBACK! With this option, you will participate in the webinar (via the internet) as it is being presented. You will login to the webinar on your PC to view the PowerPoint presentation, and you have the option of using your PC speakers or a telephone for the audio. Participants can type and send their questions to the instructor. Many companies are now running their PC through an LCD projector allowing many employees to participate in the same room.
SIX MONTH ONDEMAND VIDEO RECORDING:
With this option, you will receive an e-mail that contains a link to the PowerPoint slides (to download, print, and copy) as well as a link to the media player where you will view and hear the entire webinar just as it was delivered, featuring the full-color PowerPoint presentation with audio. You can pause, fast-forward and rewind as needed, which makes it an effective training tool. The weblink will be available to you (and anyone else in the company) for up to six months and can be accessed 24/7 as many times as you wish. Delivered via e-mail the day after the webinar takes place.
CD-ROM VIDEO RECORDING:
If you do not have internet access or want to make the webinar part of your training library, the CD-ROM Recording is a great option for viewing a webinar. You can pause, fast-forward and rewind as needed, which makes it an effective training tool. With this option, you will receive a download of the PowerPoint slides and a CD-ROM Recording (featuring PowerPoint presentation with audio) of the webinar via regular mail. Mailed 7 to 10 days after the webinar takes place.
Webinars can be scheduled and offered exclusively for your company. They can even be customized to best fit your needs. To find out more, please complete the in-house request form found in the Schedule and Registration Information section below.