Social Media Boot Camp Seminar
Social Media has become ingrained in the way we communicate today. This half-day workshop will help you understand the role of social media in today’s market and how your bank is positioned for compliance, marketing, reputation, employee communication and return on investment. The program will deconstruct the elements of social media to provide the foundation for success in the elements of the digital age; examples include: Facebook, Twitter, LinkedIn, online review sites and real time messages. We know that financial institutions are all now affected by social media in several ways and having a framework in place to achieve your defined goals is imperative. This workshop will provide the key areas that need to be addressed and how to implement them within the organization.
• Social Media in Banking
• Governance Policy and Compliance
• Online Reputation Management
• Social Media Team Building
• Integrating with Marketing – Traditional and Digital
• Pilot Projects and ROI
Who Should Attend: Marketing, Compliance, HR and Business Development
Your Seminar Leader: Tom Murphy, founder of Green Lion Digital has been working in information systems for over 13 years finding a niche in Social Media and Internet-based applications. Green Lion Digital manages the institution of corporate governance for social media, social media engagement policies and reputation management for corporate entities. Tom has a MBA in Finance & e-Commerce from Rutgers, a Prince 2 Registered Practitioner, and has practical experience in the Banking and Financial industries.