Continuing Education Credits: PMI PDUs: 3Strategic & Business Management PDUs: 2.5Technical PM PDUs: 0.5IACET CEUs: .3 (Contact Hours: 3 hours)HRCI Credits: 3 (Type: Specified – Strategic Business)SHRM PDCs: 3
Estimated time to complete: 3 hours (90 days access time)
Self-Paced Online Course Description:
This completely online and self-paced one-module course utilizes Inc. Magazine’s prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.
Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year. ***Can be cancelled at any time***
What You Will Learn:
- Describe the different types of value proposition
- Explain the advantages of content marketing
- Define your target markets
- Integrate email into your content marketing efforts
- Devise a strategy for using marketing automation to scale your marketing operation
- Set up a system to manage your marketing channels
- Decide which social media channels are appropriate for your brand
- Integrate mobile into your content marketing efforts
- Explain the importance of optimizing your website for SEO
- Describe the role of public relations in your overall marketing strategy
- Decide which digital platforms will be the most effective for your paid advertising efforts
Key Features:
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content