Modern Marketing: Strategy and Execution

Continuing Education Credits: PMI PDUs: 3Strategic & Business Management PDUs: 2.5Technical PM PDUs: 0.5IACET CEUs: .3 (Contact Hours: 3 hours)HRCI Credits: 3 (Type: Specified – Strategic Business)SHRM PDCs: 3

Estimated time to complete:  3 hours (90 days access time)

Self-Paced Online Course Description:

This completely online and self-paced one-module course utilizes Inc. Magazine’s prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material.

Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year.  ***Can be cancelled at any time***

What You Will Learn:

  • Describe the different types of value proposition
  • Explain the advantages of content marketing
  • Define your target markets
  • Integrate email into your content marketing efforts
  • Devise a strategy for using marketing automation to scale your marketing operation
  • Set up a system to manage your marketing channels
  • Decide which social media channels are appropriate for your brand
  • Integrate mobile into your content marketing efforts
  • Explain the importance of optimizing your website for SEO
  • Describe the role of public relations in your overall marketing strategy
  • Decide which digital platforms will be the most effective for your paid advertising efforts

Key Features:

  1. Mobile-friendly
  2. Audio-enabled
  3. Badge and credit-awarding
  4. Real-world case studies
  5. Fully accessible
  6. Games & Flashcards
  7. Expert-supported
  8. Video content

Related Topics

Course TitleCreditsStart DateStart TimeDelivery TypeDelivery OptionInstructor / LocationPrice
Modern Marketing: Strategy and Execution0.25 Any AnySelf-Paced OnlineSelf-Paced Online$79.00 Register Now
0
    0
    Your Cart
    Your cart is emptyCourses and Events