WEBINAR
TRID

Marketing and Advertising Compliance Webinar

CFT Credits: 0.25

If you read the first CFPB enforcement action carefully, it’s clear what is being targeted: sales and marketing practices. Now is a great time to learn from others’ mistakes, even if you’re not a big bank subject to the Bureau’s oversight.

Webinar Description and Audience

If you read the first CFPB enforcement action carefully, it’s clear what is being targeted: sales and marketing practices. Now is a great time to learn from others’ mistakes, even if you’re not a big bank subject to the Bureau’s oversight.

With everything happening in the financial services industry, now more than ever it’s important that your advertising and marketing efforts are effective. Moreover, regulator and examiner attention to your advertising and marketing efforts is at an all-time high. Advertising is being looked at in different ways than before.

There are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). This is a seismic shift in regulatory enforcement, where practices that were perfectly acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.

What can you say in advertisements? What must you say? What can you not say? Many sets of rules govern these questions, and more are on the way. How about your promotional efforts – contacting prospects and customers to let them know what you have available?

As the compliance environment becomes more complex, your marketing department must stay on top of all the rules and regulations. This session can help.

covered topics:

  • What impact does the CFPB have on advertising and marketing, even if you’re not a big bank?
  • Regulatory Focus: Attention to unfair, deceptive, and abusive acts and practices (UDAAP).  Plus – what may be considered abusive? How can you stay clear of trouble? Don’t miss the forest for the trees.
  • Advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act
  • UDAP standards from the FTC on mortgage loans
  • Consumer deposit products in Truth in Savings
  • Rules for consumer loan products in Regulation Z
  • Fair lending when marketing lending products
  • “Equal Housing Lender” statement and the logo – when must these be used?
  • Advertising over the Internet and social media – different standards?
  • Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), including caller ID requirements, Junk Fax, and CAN-SPAM
  • Privacy implications – sharing information under Privacy regulations and FCRA
  • Testimonials – FTC standards
  • Promotions – drawings, giveaways, bonuses, etc.
  • Tax implications, and what not to say when talking about tax breaks

who should attend?

Anyone involved in developing and marketing your institution’s products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.

This webinar is a breakout session from the Core Compliance Suite. A subscription to the Core Compliance Suite (CCS) includes a quarterly, two-hour webinar focused on the most recent changes to the compliance landscape as well as access to six core compliance webinars presented by Carl Pry which are essential to your annual compliance training.  Click Here for more information.

Continuing Education (CE) Credits

This webinar is recommended for 2.5 CE Credit Hours. Each attendee will receive a Certificate of Attendance for self-reporting of CE Credits.

Viewing Options

LIVE WEBINAR:

INCLUDES SEVEN DAYS OF ONDEMAND PLAYBACK!  With this option, you will participate in the webinar (via the internet) as it is being presented. You will login to the webinar on your PC to view the PowerPoint presentation, and you have the option of using your PC speakers or a telephone for the audio. Participants can type and send their questions to the instructor. Many companies are now running their PC through an LCD projector allowing many employees to participate in the same room.

SIX MONTH ONDEMAND VIDEO:

With this option, you will receive an e-mail that contains a link to the PowerPoint slides (to download, print, and copy) as well as a link to the media player where you will view and hear the entire webinar just as it was delivered, featuring the full-color PowerPoint presentation with audio. You can pause, fast-forward and rewind as needed, which makes it an effective training tool. The OnDemand Video will be available to you (and anyone else in the company) for six months and can be accessed 24/7 as many times as you wish. Delivered via e-mail the day after the webinar takes place.

CD-ROM VIDEO:

If you do not have internet access or want to make the webinar part of your training library, the CD-ROM Recording is a great option for viewing a webinar. You can pause, fast-forward and rewind as needed, which makes it an effective training tool. With this option, you will receive a download of the PowerPoint slides and a CD-ROM Recording (featuring PowerPoint presentation with audio) of the webinar via regular mail. Mailed 7 to 10 days after the webinar takes place.

IN-HOUSE:

Webinars can be scheduled and offered exclusively for your company. They can even be customized to best fit your needs. To find out more, please complete the in-house request form found in the Schedule and Registration Information section below.

Register Here!

Choose the viewing option that best suits your needs. Live Webinar times are shown as Eastern Time. You can choose to pay by credit card or invoice when you register. CFT Credit will be awarded to the registrant, unless directed otherwise (additional attendees can also receive credit for an additional fee). CFT Webinars are powered by Total Training Solutions!

Webinar DateStart TimeEnd DateEnd TimeViewing Options - See Descriptions AbovePrice
04/10/19CD-ROM Video Recording$345.00Order
04/10/19Six Month On-Demand Recording$295.00Order
04/10/1911:00 AM04/10/1901:00 PMLive Webinar$265.00Register
04/10/1911:00 AM04/10/1901:00 PMLive and On-Demand$365.00Register
04/10/1911:00 AM04/10/1901:00 PMLive, On-Demand, CD-ROM$395.00Register
AnyIn-HouseRequest