This is a 3-Session Live E-Classroom program.
While mortgage rates remain above 7%, homeowners still need to access their home equity for various life purposes: home improvements, college tuition, health and family needs, other major purchases, debt consolidation. While this need is great, consumers hesitate to refinance their present 1st mortgage with rates in the 3% – 5% range.
An effective home equity lending program can help community banks meet these important consumer needs in the most economical way and broaden their customer relationship.
The Home Equity Lending Series is a three-session live e-classroom program that will give your retail banking, mortgage, call center, and other customer contact employees the background and practical knowledge of different home equity programs like second mortgages, home equity lines of credit (HELOCs), and home improvement loans.
This highly interactive series also develops critical employee skills to communicate this information to your customers, explain different financing options to meet their specific needs, and remain in compliance with strict SAFE Act and Fair Lending laws that regulate what information is allowed and how to present it.
Products discussed:
- Home Equity Lines of Credit (HELOCs)
- Home Equity Loans / 2nd Mortgages (amortizing payment)
- Home Improvement Loans
Registration is Per-Participant.
Dates: October 18, 25, November 1, 2023
Time: 1:00pm-4:00pm EST
Part I is designed for customer contact employees who deal with the consumer directly and discuss financing needs.
This session will help you:
- Better understand the differences in Home Equity loan programs
- Better explain the programs to customers
- Match the most appropriate program to their customers’ needs
- Avoid compliance pitfalls when talking to consumers
Matching Products to Typical Customer Needs and Scenarios
Compliance Issues for Customer Contact Personnel
Part II develops more technical lending skills
This session will help you:
- Improve processing and underwriting accuracy and efficiency
- Understand the legal and compliance issues involved and avoid violations
Better evaluate the property used as loan collateral
Processing and Underwriting Guidelines
Compliance Issues and Consumer Law
Evaluating Collateral
Part III is a highly interactive, case-study/role play designed program for customer contact employees who deal with the consumer directly and discuss financing needs. Attendees will practice the principles taught in the course and get immediate feedback on their technique from peers and the instructor. The program utilizes a consultative sales approach – not a high-pressure approach.
This session will help you:
- Better explain home equity and 1st mortgage programs to customers
- Match the most appropriate program to their customers’ needs
- Avoid compliance pitfalls when talking to consumers
- Turn conversations into applications
Topics include:
Counseling vs Qualifying vs Application –
- Compliance Do’s and Don’ts and acceptable practices
Interviewing Techniques and Best Practices
Case Studies Matching Products to Typical Customer Needs
Scenarios: Home improvement / Debt Consolidation / Life Event Needs
Audience:
MLOs, Frontline Employees, Call Center, Loan Department, and Loan Servicing.
**To ensure you get the full class experience, please have your camera on. Having cameras on is proven to increase connection with your peers and enhance your online experience.
Related Topics
Instructor
Thomas Pinkowish

Tom’s experience in mortgage and consumer lending spans over forty years in various roles as a lender, educator, and consultant. As a consultant, Tom advises lenders and regulators in lending, opera... read more.