COURSE

Business Writing Skills Seminar

CFT Credits: 0.00

Would you like to learn how to write a great letter or e-mail that will not only soothe a complaining client but also turn him or her into a lifelong customer?  Or how to apply the secrets of Madison Avenue copywriters to write a “killer sales letter?”  Want to eliminate writer’s block once and for all?  Or brush up on your grammar and punctuation so you can write with confidence?   Led by an author and professional writer, this workshop will show you how to produce professional correspondence more efficiently and effectively.  You’ll learn how the written word can be the last word on forming great customer service relationships, promoting your bank’s professional image, increasing customer retention, fostering cross-selling, and even enhancing “internal customer service” relationships.

In this tip-packed workshop, you will learn how to:

  • Enhance your own conceptual powers to increase word flow
  • Gain a thorough understanding of writing essentials, such as the basic format of a letter, the “short is better” writing theory, computer analysis of written material, and structure
  • Learn tips, techniques, and formats for the most common forms of banking writings, including customer service letters, marketing letters, service recovery letters, product information letters, and e-mails
  • Explore the psychology of selling by getting into the mindset of the reader
  • Apply ten key questions to your marketing writing strategy
  • Increase readership with double readership paths
  • Create the first paragraph as an extended headline and move the reader along with a “yes sequence”
  • Adapt your writing techniques for an increasingly visual world
  • Explore the psychology of selling by getting into the mindset of the reader
  • Use the Internet to get ideas on how to “pitch” a product or service to customers, as well as to increase writing, grammar, and punctuation skills
  • Incorporate three specific writing techniques that advanced writers depend on to get into “writer’s mind”
  • Effectively organize information prior to the business writing process
  • Condense or “nutshell” complex information and structure the information so that it’s clear and convincing to the reader
  • Learn how to avoid common mistakes made with subject-verb-pronoun agreement modifiers, active and passive voice, parallel construction, etc.
  • Learn how to correctly use punctuation marks
  • Learn how to correctly use often misused words such as affect/effect, ensure/insure/assure, that/which, since/because, further/farther, etc.

Audience:  Anyone wishing to improve their business writing skills

Instructor:  Margaret DeMarino is a corporate trainer, specializing in the areas of communication, supervisory skills, administrative skills, and customer service.  Known for her “fun and functional” approach to training, Ms. DeMarino has offered workshops to a wide range of clients including banks and financial institutions, manufacturing companies, state and federal government agencies, and many others.  Margaret holds a B.A. in Communication Arts from the University of Dayton.

Register Here!

Choose the delivery option that best suits your needs.  Tuition includes textbook (if applicable).
Live Class times are local time. You can choose to pay by credit card or invoice when you register.

Start DateStart TimeEnd DateEnd TimeOption/LocationInstructorTuition
AnyIn-HouseRequest