Branch Marketing Workshop
This branch marketing workshop focuses on the basic components of marketing in a contemporary financial institution and how the branch is an important part of that strategy. The topics include market research, product development, and promotional strategies.
At the conclusion of the session, you will be able to:
- Identify the key elements of branch marketing.
- Recognize the value of applying the marketing concept to building successful business.
- Understand strategic marketing.
- Identify buying behaviors.
- Answer the question of which comes first: the product or the customer?